Unique Furniture for Personal Spaces
Overview
In 2018, our pilot project in the furniture industry embarked on an uncertain journey. Four years later, we have successfully transitioned over 30 furniture stores onto social media, managed the digital strategies of four major industry associations, and established in-house agencies.
Our Challenge & Approach
The primary challenge was to convert potential customers from the digital realm to physical store visitors—a significant leap from online engagement to offline shopping. Our strategic focus was on:
- Translating Catalogs to Social Media Language: Adapting traditional catalog content to suit the interactive and dynamic environment of social media platforms.
- Creating & Distributing Inspiring Content: Developing content that emphasizes lifestyle and design without aggressively promoting prices or products directly.
- Targeted Advertising and Frequency Tracking: Implementing targeted advertising campaigns to build local brand awareness and deploying frequency counters in stores to monitor the effectiveness of these campaigns in real time.
The approach was designed to engage users meaningfully and guide them from digital platforms to physical store locations:
We mak an impact through our work
The integrated digital-to-physical strategy led to significant achievements:
Increased Store Traffic: The integration of online-to-offline strategies resulted in a 30% increase in foot traffic to stores, directly correlated with targeted digital campaigns.
Enhanced Brand Engagement: Our approach led to a 40% increase in social media interaction, significantly boosting brand visibility and customer engagement.
Successful In-House Transition: The establishment of in-house departments has not only reduced dependency on external agencies but also empowered the clients to manage their digital presence more effectively.
