Imagine three college students, fuelled by caffeine and ambition, launching a social media agency. That's exactly where the story of 201720 begins, not with a million-dollar idea, but with the audacity of youth and a cheeky nod to their ages. It wasn't a smooth start, let's be honest. Early success was as elusive as a decent night's sleep during finals week. One co-founder, bless his entrepreneurial spirit, decided to seek greener pastures, leaving the remaining two to face the challenge head-on.
Taking the Leap: From Campus Chaos to Full-Time Hustle
Undeterred, the remaining duo made a bold decision – to pause their studies and dive headfirst into the agency world, full-time. Imagine late nights fueled by ramen and fueled by the belief that their ideas could make a difference. Success, however, remained a shy guest at their table. That is, until a fateful November day when the European Furniture Association, their first major client, walked through the door. This was the turning point, the spark that ignited the flames of growth.
From Humble Beginnings to Industry Leaders: Carving a Niche in the Furniture Realm
From their co-working space headquarters, the team at 201720 started carving their niche in the furniture industry. They nurtured client relationships, honed their skills, and steadily grew their reputation. Their dedication paid off, and they eventually claimed the prestigious title of managing the most marketing euros for the DACH Region in the furniture industry. Now that's something to brag about in those late-night ramen sessions!
The Plot Twist: Rebooting and Pivoting in the Face of Adversity
Then came the plot twist no one saw coming – COVID-19. Furniture stores shuttered faster than you could say "social distancing," and 201720, heavily reliant on them, felt the heat. But instead of succumbing to the crisis, they did what they do best: pivoted. With the agility of a startup, they sharpened their focus on B2B companies and SaaS, expanding their offerings to include web design and development. This wasn't just a change in strategy; it was a testament to their ability to adapt and thrive in the face of adversity.
Setting Sail for New Horizons: Embracing Startups and Going Global
Slowly but surely, 201720 clawed their way back, fueled by the energy of working with exciting startups. Their horizons broadened further as they landed their first international clients, leading to frequent transatlantic hops and even more startup wins in the US. The world became their playground, and their once local agency started acquiring a global flavor.
Recognition and Beyond: Awards, Growth, and the Future
The cherry on top? Prestigious awards started rolling in, a sweet validation of their dedication and resilience. From overcoming early struggles to becoming a respected player in the industry, their journey was an inspiration.
Today, 201720 stands tall, a testament to the power of perseverance, adaptation, and a healthy dose of youthful audacity. Theirs is a story that's far from over, but the chapters already written are packed with adventure, growth, and lessons learned. So, who knows what wild adventures the future holds? One thing's for sure: 201720 will be facing them head-on, with the same spirit and passion that brought them this far.
Want to be part of their ongoing story? Check out their open positions or simply drop them a line and say hello! They're always excited to connect with fellow adventurers.
