Where Passion Meets Expertise for Your Perfectly Furnished Home
Overview
Homecompanys, a consortium of 21 furniture stores spread across Germany, faced a significant challenge with the shortage of skilled professionals ranging from apprentices and warehouse workers to specialist advisors and architects. To address this, they launched a unique and creative recruitment campaign, supported by data-driven insights and optimized for media delivery.
Our Challenge & Approach
Understanding that users decide within the first second whether to continue engaging with content or scroll past, our approach went beyond traditional recruitment strategies. Instead of just listing job openings, we built a creative core around the positions using customized visuals tailored to the job and target audience. These visuals served as attention-grabbers, designed to halt scrolling and encourage user interaction.
We mak an impact through our work
The campaign successfully engaged potential candidates through its innovative approach, leading to increased interest and applications:
The visually engaging ads resulted in a higher interaction rate compared to previous campaigns.
The lead forms and landing pages saw a 30% conversion rate, significantly higher than industry averages.
The campaign attracted a diverse range of applicants, filling many positions with qualified candidates within three months.
