Empowering Global Communication Through Language, Culture, and Digital Training
Overview
Berlitz is a global leader in language education and cultural training, offering an array of courses and digital learning options for individuals and businesses. They utilize an immersive learning method that significantly enhances language proficiency and cultural understanding across a diverse client base.
Our Challenge & Approach
Berlitz faced a critical challenge in addressing the shortage of skilled professionals in the German labor market. To tackle this issue, the focus was placed on recruiting qualified candidates from North Africa and the Arabian Peninsula. These regions differ markedly from Germany in cultural, economic, and social aspects, presenting unique challenges in engaging potential candidates effectively.
Our strategy involved a nuanced understanding of the target demographics and a tailored approach to communication:
We mak an impact through our work
The campaign delivered excellent results after several rounds of optimization. We successfully attracted a significant number of qualified professionals to fill the gap in the German labor market. The specific advertising and recruitment strategies employed were instrumental in reaching and engaging the target audience effectively.
Increased the number of qualified applicants over the previous campaign
Enhanced engagement rates on social media, demonstrating higher interaction with targeted ads
Achieved conversion rate on the landing pages, indicating a strong interest in the opportunities provided
