Optical kerning, refined weight, and defined clearspace, as well as well-delineated placement in relation to other content, all help to make our logo as instantly recognizable as possible at all sizes and in all contexts.
Clearspace around the logo is equal to the cap height of the U.
Our logo is based on simple shapes. It is carefully constructed to maintain ownable characteristics while allowing for perfect legibility at any size on any application. The dynamic space between the U and the b is made possible by our kickstand U that has a vertical stroke descending from the right side.
Maintaining clearspace with the Uber logo depends on the type of communication and use.
Aligning partnership logos should follow clearspace rules. The separating line between logos can be created using the vertical line glyph in Uber Move Display Light at the same size as the logo.
Align the logo center vertically and horizontally in the icon shape. Use half a horizontal U as the padding to the left and right edge of the icon shape.
The medium weight of Uber Move is the same weight as the logo, but our logo has been optically kerned. When a headline uses the word “Uber,” make sure to use the logo from the glyph pallet. If a logo is present outside of the headline, follow headline to logo sizing rules from the Typography section of this site. If space does not permit the word in the headline to be present, the logo in the headline can act as the logo.