Our colors take advantage of our existing strong—and globally positive—association with black. A shift to more white and a manageable range of distinctive secondary and tertiary colors lets our premium black continue to work for us while letting us embrace a lighter feel. We also have a distinctive blue to add tight focus on important moments.
Our primary brand colors are white and black. They are used to provide accessibility, simplicity, and consistency throughout all brand communications.
Brand Yellow is an important color that is unique to the agency and should be used sparingly for moments of support, assurance, and delight at times of interaction between a user and the brand.
Our secondary colors consist of primarily shades of grey. They should be used throughout Graphic Design, Iconography, Illustrations and product in order to maintain meaning and potency.
Primary (Black)
Primary Variant (Dark Grey)
Light Grey
Brand Yellow
Element Blue (only for Consulting & Webdesign)
White Smoke
Error Red (UI)
Success Green (UI)
We use Rich Text Elements as base for CMS Content such as blog articles, case stories etc. Always use Rich Text Elements. Do not use other Blocks to style CMS Layouts.
Ways to incorporate color
We use Rich Text Elements as base for CMS Content such as blog articles, case stories etc. Always use Rich Text Elements. Do not use other Blocks to style CMS Layouts.
We use Rich Text Elements as base for CMS Content such as blog articles, case stories etc. Always use Rich Text Elements. Do not use other Blocks to style CMS Layouts.
