Discover the Natural Crunch with Premium Gaziantep Pistachios
Overview
Fiete Food, a startup focusing on premium pistachios from Gaziantep, is committed to delivering the authentic taste and superior quality of its salted, roasted pistachios to a discerning customer base. The brand aims to encapsulate the rich flavors of its origin land, bringing a piece of nature's bounty directly to consumers.
Our Challenge & Approach
The challenge was formidable. As a new brand with limited budget and an urgent deadline, Fiete Food needed to establish a market presence quickly and effectively. The primary competitors were popular snack items like chips, which are often perceived as indulgent yet unhealthy.
To navigate these challenges, we developed a strategic product launch using AI-enhanced video snippets:
We mak an impact through our work
The video marketing campaign successfully introduced Fiete pistachios to the regional market, overcoming budget limitations and tight deadlines. The strategic use of AI in production allowed for a high-quality launch that effectively communicated the brand's value proposition.
höhere Brandawareness über soziale Medien
Received overwhelmingly positive customer feedback, with surveyed customers praising the health benefits and quality of the pistachios.
Recorded increase in sales within the first month following the campaign, with 60% of first-time buyers converting to repeat customers.
